Jeff Harmening, CEO of General Mills, said the company takes food safety very seriously after a customer’s claim they found shrimp tails in their Cinnamon Toast Crunch cereal went viral.
“It’s amazing how much coverage this story has generated. I have to admit that part of it is kind of humorous, but I want you and your viewers to know that we take food safety very seriously at General Mills,” Harmening told Sara Iron from CNBC to “Closing Bell”.
TV writer and podcast host Jensen Karp tweeted on Monday that he found several prawn tails in a box of General Mills cereal.
Karp also claimed that the other box of Cinnamon Toast Crunch he bought contained dental floss and was taped at the bottom.
“Based on the information we currently have, it is highly unlikely that this would have happened at a General Mills facility,” said Harmening.
Harmening added that General Mills is working with Karp even though the relationship is based on Karp’s tweets. Karp tweeted earlier Wednesday that he was waiting for the envelope from General Mills to send parts back to them.
Karp told Yahoo Entertainment that he would like General Mills to pull the grain off the shelves to protect consumers who may have shellfish allergies or remain kosher.
Grain sales saw an unexpected surge from the coronavirus pandemic last year after years of stagnant growth. Remote consumers have returned to old favorites like Cinnamon Toast Crunch or Cheerios. Earlier Wednesday, General Mills reported that US grain sales rose 9% in the most recent quarter.
The company’s shares fell 4% in afternoon trading after failing to meet Wall Street expectations for fiscal third quarter results. The stock is up 21% over the past year for a market value of $ 35.9 billion. In addition to the booming grain business during the pandemic, consumers have also used more baked goods and bought more pet foods from Blue Buffalo.