September 21, 2023

People exit a Bed Bath & Beyond store amid the coronavirus disease (COVID-19) pandemic in New York on Jan. 27, 2021.

Carlo Allegri | Reuters

Bed Bath & Beyond announced two key hires for its $ 3 billion e-commerce business on Monday.

Its shares rose 2.5% in premarket trading.

Jill Pavlovich, previously Head of Exclusive Brands and Merchandising at online furniture retailer Wayfair, has been named Senior Vice President of Digital Commerce for Bed Bath.

Jake Griffith, previously general manager of exercise and fitness for big box retailer Walmart, has been named vice president of product management.

They are expected to start next week and report back to Rafeh Masood, Bed Bath’s chief digital officer.

Under CEO Mark Tritton, former Target Merchandising Director, Bed Bath turned its business around by investing in building a stronger digital presence, transforming stores, launching new brands and selling non-core assets .

Nestwell, an in-house line of bedding and bathroom accessories, was launched earlier this month. It is the first of at least 10 own brands that the company is expected to launch over the next two years.

Bed Bath stocks are up nearly 65% ​​since the start of the year. The company has a market capitalization of $ 3.55 billion.