September 26, 2023

Salesforce’s annual Dreamforce conference will be held in person this year, CEO Marc Benioff told CNBC’s Jim Cramer in a “Mad Money” interview on Thursday.

Due to the coronavirus pandemic, the company held the high-profile meeting entirely remotely in 2020. This year’s event from September 21 to 23 will keep a digital component.

However, Salesforce’s decision to welcome back in-person attendees is a notable development in American businesses’ recovery from the Covid crisis, which led companies to adopt widespread remote working in unprecedented ways, and a strong one Slowdown in business travel resulted.

According to a press release from the company, Salesforce attendees in the US must be fully vaccinated against Covid.

Dreamforce will take place in multiple locations in 2021, including San Francisco, where the cloud software maker is headquartered. The conference will also take place in New York City, Paris and London. Salesforce said the event will be “the first global Dreamforce”.

Dreamforce, now in its 19th year, is a great marketing opportunity for Salesforce. It is also considered a major engine of economic activity for San Francisco. Former President Barack Obama, speaking in 2019, has been one of the speakers in recent years. This year, more than 171,000 people registered to take part.

Benioff’s interview on “Mad Money” came shortly after the company released its first quarter results, which exceeded Wall Street’s earnings and earnings expectations.

“This was the best first quarter we’ve ever had. I think it may be the best quarter we’ve ever had in company history,” Benioff, who founded Salesforce in 1999, told Cramer. “The sales, the margin and the cash flow far exceeded our expectations.”