July 5, 2022

Tiffany & Co. announced the debut of its very first men’s engagement ring.

Source: Tiffany PR

He said yes. “

Tiffany & Co. announced the debut of its very first men’s engagement ring on Friday, aiming to enter a new market for high-end jewelry amid the rise in same-sex marriages and gender-specific fashion trends around the world.

The retailer, which now belongs to the luxury product group LVMH, has named the new line after company founder Charles Lewis Tiffany. The rings are set with round brilliant and emerald cut diamonds measuring up to 5 carats.

Tiffany said his goal for the men’s engagement line is to offer products that support love and inclusivity while “paving the way for new traditions to celebrate our unique love stories and fulfill our most cherished commitments to one another”.

The design of the men’s ring is a departure from the traditional wedding ring as it features a distinctive diamond in the center, Tiffany said.

Source: Tiffany PR

In 1886, Tiffany introduced its first solitaire diamond engagement ring for women. For decades, couples have been visiting jewelry stores around the world in search of engagement rings for women as well as wedding rings. But Tiffany wants to change that as it encompasses a new wave of couples more than a century later.

The design of the men’s ring is a departure from the traditional wedding ring as it features a distinctive diamond in the center, Tiffany said.

And with the new offering, Tiffany is hoping it can find another solid stream of sales growth. The company had jewelry sales of more than $ 4 billion last year. Engagement rings for women made up about 26% of total sales.

The French group and Louis Vuitton owner LVMH completed the $ 15.8 billion acquisition of Tiffany in early January after a bitter legal battle. When LVMH announced its first quarter financial results earlier this month, the company announced that sales of its watch and jewelry division rose 138%, benefiting from the consolidation of Tiffany.

Starting next month, Tiffany said, men’s engagement rings will be available in select stores around the world. They are already available online.