“When you eat something that is high in sugar, you have an equally high insulin response, which often leads to high that sugar and then really shaky when your blood sugar drops,” said Ms. Rueven.
Mr Ramirez, who has around 5.5 million followers on TikTok, said he had no plans to start a trend. He had seen many people on YouTube videos dealing with the autonomic sensory meridian response, or ASMR, ate delicate cylindrical candy, but he had failed to create his own version of these candies.
He later learned that honey could help create the sticky texture he was aiming for. He put something in a small bottle, froze it, recorded himself as he ate, and then read comments from followers asking what he had just eaten.
Two days later he revealed his secret to his audience. “This stuff is just honey,” he said.
From there, other TikTok creators who were curious about the texture made their own ASMR-like videos.
Eloise Fouladgar, who has around 3.6 million followers on the app, said she just took a bite of the cold sweet. She wanted to try it out first, she said, because everyone raved about it.
“I was definitely worried at first because I thought, ‘This is so random, but it looks satisfying at the same time,'” Ms. Fouladgar said, adding that her boyfriend tried a few and felt sick afterward.
When Daniella Shaba, 20, tried it for the first time, she said the first bite was cold, but then the honey melted in her mouth and the chewy mud tasted good. Ms. Shaba owns a candy company and has brought her own products into the mix.